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Pura H&W

Proprietary and patent-pending line of 13 premium topical products

Pura H&W

Functional Skin Care Products Addressing Global Emerging CBD Consumer Product Segment

Pura H&W is the first Clinically backed line of CBD topical products supported by clinical results ( The line is commercial internationally across medical, adult use and consumer channels.

Avicanna has completed cosmetic clinical trials on 3 of its Pura products, demonstrating safety and efficacy of these products for various dermacosmetic indications.

Advanced Skincare Solutions

Discover the first clinically-backed dermacosmetic products

What are Dermacosmetics?
Dermacosmetics are advanced skincare solutions combining principles from dermatology and cosmetology. 

Pura Health & Wellness is produced in consultation with dermatologists and formulation scientists with a deep understanding of the skin’s structure and how to care for it.

Driven by Research
Avicanna’s research focuses on the benefits of Cannabidiol (CBD), a non-psychoactive component of the hemp plant, in combination with other unique ingredients when applied to the skin. 

Study results show that Pura H&W products provide sustained hydration over time, help equalize oil production, and boost your skin’s radiance.

Commercial & launch expectations

Marketed under the Pura H&W™ or Pura Earth™ brands, these registered, clinically-tested, dermacosmetic products include a portfolio of functional CBD topical products.

Currently available nationwide across Canada in medical channels in partnership with Medical Cannabis by Shoppers™ and in adult-use sales channels through retailers in 4 provinces. These products are also currently being sold nationwide in the United States, Colombia and Ecuador with anticipated product launches in the UK, and certain Latin American countries in 2023.

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