Pura H&W is the first Clinically backed line of CBD topical products supported by clinical results (clinicaltrials.gov). The line is commercial internationally across medical, adult use and consumer channels.
Avicanna has completed cosmetic clinical trials on 3 of its Pura products, demonstrating safety and efficacy of these products for various dermacosmetic indications.
Advanced Skincare Solutions
What are Dermacosmetics?
Dermacosmetics are advanced skincare solutions combining principles from dermatology and cosmetology.
Pura Health & Wellness is produced in consultation with dermatologists and formulation scientists with a deep understanding of the skin’s structure and how to care for it.
Driven by Research
Avicanna’s research focuses on the benefits of Cannabidiol (CBD), a non-psychoactive component of the hemp plant, in combination with other unique ingredients when applied to the skin.
Study results show that Pura H&W products provide sustained hydration over time, help equalize oil production, and boost your skin’s radiance.
Commercial & launch expectations
Marketed under the Pura H&W™ or Pura Earth™ brands, these registered, clinically-tested, dermacosmetic products include a portfolio of functional CBD topical products.
Currently available nationwide across Canada in medical channels in partnership with Medical Cannabis by Shoppers™ and in adult-use sales channels through retailers in 4 provinces. These products are also currently being sold nationwide in the United States, Colombia and Ecuador with anticipated product launches in the UK, and certain Latin American countries in 2023.